I have always loved the social media. I believe it is a great community of people with diverse cultures, beliefs, norms and ideas most especially people who are into business. Some years ago, things were different. There were difficulties in communication and marketing. The fewer platforms we had then wasn’t really optimized. They weren’t that social or close to being social. Facebook is a key leading market place for business to thrive. Thanks to the emanation of the news feed plugin. I became very interested in social media marketing because I love to sell products. I have the ability to make people buy and sell. I am a top negotiator…

It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things I have learned professionally running paid social advertising campaigns. 1. Create a simple CTA with one clear action The perfect Facebook ad is clear about the action it wants the prospect to take. Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct…

continued from last session Step 8: Promote Promoters differ from advocates in that they are actively seeking to spread the word about your brands, products, and services. In some cases, the promoter simply had a great experience with your company and wants to share their story with friends and family. In other cases, they promote because you’ve created an incentive for them to do so. This puts your message in front of a new audience, the fans, followers, and friends of the promoter. And because this new audience is hearing about you from a trusted source who they already know, they’re much more likely to become customers themselves. Examples of…

Continued from part VI Step 7: Advocate You now have a happy customer who has made several profitable purchases from you. The next stage in the Value Journey is to create marketing that encourages your most loyal customers to advocate for your business. You now have a happy customer who has made several profitable purchases from you. The next stage in the Value Journey is to create marketing that encourages your most loyal customers to advocate for your business. An advocate is someone who speaks positively about your brand. An advocate is what you might call a “passive promoter. They won’t necessarily promote your business in an active way, but…

In continuation from part V It could be as simple as an email onboarding campaign, like this one from the productivity app, Evernote: Evernote is a cloud-based note-taking app that you can use to sync notes between your computer, phone, and tablet. It has a lot of useful features, but Evernote knows that, in order to really hook new users and turn them into long-lasting customers, they have to make sure new users are successful with the app. That’s why Evernote sends you these educational emails when you sign up for a new account. The emails contain tips that help you to get more value out of the application, making…

In continuation from Part IV Here, the person gives you their contact information and, in doing so, grants you permission to contact them again in the future. Most often, this transaction is an exchange, sometimes referred to as an “ethical bribe.” You promote a valuable offer, but instead of asking for money, you ask for the prospect’s contact information. And when they give it to you, not only do you give them access to the content, product, or service you promised, you also add them to your subscriber list. Examples of Marketing That Generates Subscribers The biggest criteria for your free offer is that your target audience finds it valuable.…

If you weren’t aware of Canary, this Facebook ad makes you aware. Digital Marketing Disciplines That Create Awareness To improve awareness of your company, the digital marketing tactics you need to master or hire include: • Digital Advertising • Search Marketing • Content Marketing • Social Media Marketing • Community Management • Copywriting Step 2: Engagement Your prospect is now aware of you—they know who you are—but you’re still in the early stages of a relationship with them. They don’t yet know you, like you, or trust you. So the next step is to start developing relationship with your prospect. Step 2, Engagement, is where you start conversing with your…

YOUR DIGITAL MARKETING STRATEGY TEMPLATE (AKA THE CUSTOMER VALUE JOURNEY) This is where digital marketing begins and ends… With a Customer Value Journey that strategically builds relationship with new prospects and converts them into loyal, repeat customers. This Journey is the process every prospect goes through to become a new customer. It’s how strangers become buyers and, eventually, raving fans of your business. The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion. But, I have great news. If you understand this digital marketing strategy (a.k.a. the Customer Value Journey), then you can intentionally…

My main objective is to clear the confusion about the tactics that works and how to use them to grow your business. I stand against those so-called gurus who promote the next “shiny object” that will reportedly kill email marketing, digital advertising, or search engine optimization. Here, I’m all about the fundamentals. As you’ll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Ultimate Guide to Digital Marketing as shown below. What You’ll Learn Chapter 1: Your Digital Marketing Strategy Template The Customer…

What does it take to market your business online? Without waiting years and years to move up the rankings on Google’s SERPs, how can an entrepreneur get the proverbial word out? There are definitely some ways to market your business that will offer a better return on the investment of your time than others. Some will take weeks to pan out; while others will take months and years.  No matter what method you choose for marketing your business on the web, as long as you ensure that you’re adding value along the way, and you’re implementing the proper set of marketing habits, you’ll eventually reap the rewards of your work over time. It won’t…

While online dating and social media sites have become increasingly popular tools to find love and friendship, they’ve unfortunately also become popular tools for fraudsters known as romance scammers. These con artists create fake profiles to lure in victims, establish romantic relationships and eventually, extort money.  In this article, we’ll identify common online dating scams and offer some tips on how to tell if someone is scamming you online. We also have information about how to report a dating scammer if you or someone you love has fallen victim to one. 4 Common Signs of a Romance Scammer Romance scammers are experts in social manipulation and can sound very convincing. Many…

As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always receive is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is an online entrepreneurship or a local business, you should still have a blog. Here are 6 reasons why your business needs a blog: 1. A blog can maintain your marketing strategy and structure your relevant…

Is it really possible for a beginner to make money with a blog? Can you make a living out of blogging or is it just another myth? The answer to both questions is ‘Yes’. Blogging for money is not a theoretical concept but it’s a reality. Anyone with some basic knowledge of blogging, SEO, and a general idea on how the Internet works can start a blogging business and make money. How Bloggers Earn Money – An introduction for Beginners The blog you are reading now is a real-life example of a money-making blog. The purpose of this guide is to help you understand how to make money blogging by avoiding mistakes…