• Money

    Why Facebook Bans Advertising Accounts

    There are dozens of potential reasons that Facebook ad accounts get banned. However, most of the reasons fall under three categories: violating guidelines, bad customer experiences, or a questionable advertiser profile. Let’s talk about each one. 1. Violating Community Guidelines & Ad Policies When it comes to guidelines, Facebook has a ton of them. Generally, Facebook does not approve of anything illegal—including counterfeit products or fake official documents. In addition, pharmaceuticals, tobacco (except for anti-smoking campaigns), sex toys, and weapons are all no-gos for adverts on the platform. Also, products and services that are questionable by nature or aim to take advantage of people are not allowed. Common examples of…

  • Money

    What You Must Do To Make Sales On Facebook And How To Close A Deal

    As a social media sales man, I have always said that every product has a value. That is the first thing a prospective buyer wants to find out. Adding value on a product really depends on the who sells the product or service. The online space has a lot going and a lot of sales are being made. Facebook has overtaken the online community. Its like a market place, a big market place where people have come to look for products that have value. A lot of people are ready to spend money to buy what they see online. Its fun, easily accessible and you can interact with the product…

  • Money

    My Career As A Social Media Marketer

    I have always loved the social media. I believe it is a great community of people with diverse cultures, beliefs, norms and ideas most especially people who are into business. Some years ago, things were different. There were difficulties in communication and marketing. The fewer platforms we had then wasn’t really optimized. They weren’t that social or close to being social. Facebook is a key leading market place for business to thrive. Thanks to the emanation of the news feed plugin. I became very interested in social media marketing because I love to sell products. I have the ability to make people buy and sell. I am a top negotiator…

  • Money

    How to Create the Perfect Facebook Ad in Minutes

    It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a bewildering number of targeting options, advertising best practices, and ad formats. In this article, you’ll learn the five elements of successful Facebook ads. I’ll walk you through each step. These lessons are based on things I have learned professionally running paid social advertising campaigns. 1. Create a simple CTA with one clear action The perfect Facebook ad is clear about the action it wants the prospect to take. Every campaign or ad format in the world can be boiled down into two types: ads designed to engage your prospect’s attention and ads designed to drive a direct…

  • Money

    Ultimate Guide To Digital Marketing – Part VIII

    continued from last session Step 8: Promote Promoters differ from advocates in that they are actively seeking to spread the word about your brands, products, and services. In some cases, the promoter simply had a great experience with your company and wants to share their story with friends and family. In other cases, they promote because you’ve created an incentive for them to do so. This puts your message in front of a new audience, the fans, followers, and friends of the promoter. And because this new audience is hearing about you from a trusted source who they already know, they’re much more likely to become customers themselves. Examples of…

  • Entrepreneur Story

    16 COMPELLING REASONS YOU NEED A BLOG FOR YOUR NETWORK MARKETING BUSINESS

    Don’t use the internet to build your Network Marketing business! It doesn’t work, it’s not duplicatable and you’re just wasting your time! Have you heard that one before? When Jenn and I first got involved in the Network Marketing industry, we used to jump around from company to company thinking “this will be the one”. During this time of “shiny object syndrome”, we had several different upline sponsors. One thing they all had in common was they didn’t leverage the power of the Internet as part of their business building strategy. One in particular (I’ll call him Stewart) stands out because he was so adamant that it was IMPOSSIBLE to…

  • Money

    Ultimate Guide To Digital Marketing – Part VII

    Continued from part VI Step 7: Advocate You now have a happy customer who has made several profitable purchases from you. The next stage in the Value Journey is to create marketing that encourages your most loyal customers to advocate for your business. You now have a happy customer who has made several profitable purchases from you. The next stage in the Value Journey is to create marketing that encourages your most loyal customers to advocate for your business. An advocate is someone who speaks positively about your brand. An advocate is what you might call a “passive promoter. They won’t necessarily promote your business in an active way, but…

  • Money

    The Ultimate Guide To Digital Marketing – Part VI

    In continuation from part V It could be as simple as an email onboarding campaign, like this one from the productivity app, Evernote: Evernote is a cloud-based note-taking app that you can use to sync notes between your computer, phone, and tablet. It has a lot of useful features, but Evernote knows that, in order to really hook new users and turn them into long-lasting customers, they have to make sure new users are successful with the app. That’s why Evernote sends you these educational emails when you sign up for a new account. The emails contain tips that help you to get more value out of the application, making…

  • Money

    Ultimate Guide To Digital Marketing – Part V

    In continuation from Part IV Here, the person gives you their contact information and, in doing so, grants you permission to contact them again in the future. Most often, this transaction is an exchange, sometimes referred to as an “ethical bribe.” You promote a valuable offer, but instead of asking for money, you ask for the prospect’s contact information. And when they give it to you, not only do you give them access to the content, product, or service you promised, you also add them to your subscriber list. Examples of Marketing That Generates Subscribers The biggest criteria for your free offer is that your target audience finds it valuable.…

  • Money

    Ultimate Guide To Digital Marketing – Part IV

    If you weren’t aware of Canary, this Facebook ad makes you aware. Digital Marketing Disciplines That Create Awareness To improve awareness of your company, the digital marketing tactics you need to master or hire include: • Digital Advertising • Search Marketing • Content Marketing • Social Media Marketing • Community Management • Copywriting Step 2: Engagement Your prospect is now aware of you—they know who you are—but you’re still in the early stages of a relationship with them. They don’t yet know you, like you, or trust you. So the next step is to start developing relationship with your prospect. Step 2, Engagement, is where you start conversing with your…

  • Money

    The Ultimate Guide To Digital Marketing – Part III

    YOUR DIGITAL MARKETING STRATEGY TEMPLATE (AKA THE CUSTOMER VALUE JOURNEY) This is where digital marketing begins and ends… With a Customer Value Journey that strategically builds relationship with new prospects and converts them into loyal, repeat customers. This Journey is the process every prospect goes through to become a new customer. It’s how strangers become buyers and, eventually, raving fans of your business. The hard truth is that marketing is not a one-step process. There are eight stages you must account for on the path to purchase and promotion. But, I have great news. If you understand this digital marketing strategy (a.k.a. the Customer Value Journey), then you can intentionally…

  • Money

    The Ultimate Guide To Digital Marketing – Part II

    My main objective is to clear the confusion about the tactics that works and how to use them to grow your business. I stand against those so-called gurus who promote the next “shiny object” that will reportedly kill email marketing, digital advertising, or search engine optimization. Here, I’m all about the fundamentals. As you’ll see in this guide, these core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Ultimate Guide to Digital Marketing as shown below. What You’ll Learn Chapter 1: Your Digital Marketing Strategy Template The Customer…

  • Entrepreneur Story,  Money

    The Ultimate Guide To Digital Marketing – Part 1

    What is Digital Marketing Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing and email marketing. If you are new to digital marketing, it may be overwhelming. But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads and customers. Now think about the last purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office. Regardless of what it was, you probably began by searching on the internet to learn…

  • Money

    How do you market your business online?

    What does it take to market your business online? Without waiting years and years to move up the rankings on Google’s SERPs, how can an entrepreneur get the proverbial word out? There are definitely some ways to market your business that will offer a better return on the investment of your time than others. Some will take weeks to pan out; while others will take months and years.  No matter what method you choose for marketing your business on the web, as long as you ensure that you’re adding value along the way, and you’re implementing the proper set of marketing habits, you’ll eventually reap the rewards of your work over time. It won’t…

  • Entrepreneur Story

    Work Smart Vs Work Hard – The Theory of Being Your Own Boss. Part 1

    A lot of people grow up with a lot of dreams and aspirations. There is nothing wrong in dreaming big. We all had some form of education either informal or formal. We always want to work for a big organization or firm. But we have never thought of actualizing a dream of owning a firm of our own. Smart Work is the use of AI (Artificial Intelligence) to achieve a task and make more profits, save time and overhead costs. A lot of people have no idea what it means to work smart and how to apply AI to their daily tasks or business. If you have learnt a form…

  • Privacy

    Is my personal data really gone when it’s deleted from a device?

    Most of us are familiar with deleting data, we do it almost every day. We move folders into the recycling bin, dump old emails into the trash, and delete personal records and photos to free up space on a computer’s hard drive. But what really happens to all that data? Where does it go, and is it really gone forever? Some people will be relieved to know that, most of the time, deleted files are not permanently gone. Many of us have at one time or another accidently deleted items we did not mean to; in this case the prospect of bringing those files back from the dead is usually…

  • Online Scams

    Tell-tale signs your online date may be an online fraud

    Navigating the choppy waters of online dating can be tricky enough without finding out that the person you’re dating doesn’t actually exist. That’s a revelation that tends to signal the end for any relationship. The term “catfish” captured the public imagination as a result of the documentary film and the MTV reality TV series that followed. Catfishers lure innocent people into an online relationship by posing as someone they’re not. Most people find it hard to believe that anyone could sustain a relationship with a fictional persona but it’s not uncommon. The growth of online dating has led to an explosion of catfishing and the combination of lust, infatuation or love means that innocent…

  • Money

    How to Spot the Signs of a Romance Scammer

    While online dating and social media sites have become increasingly popular tools to find love and friendship, they’ve unfortunately also become popular tools for fraudsters known as romance scammers. These con artists create fake profiles to lure in victims, establish romantic relationships and eventually, extort money.  In this article, we’ll identify common online dating scams and offer some tips on how to tell if someone is scamming you online. We also have information about how to report a dating scammer if you or someone you love has fallen victim to one. 4 Common Signs of a Romance Scammer Romance scammers are experts in social manipulation and can sound very convincing. Many…

  • Tech News

    The Future of Cybersecurity in 2021 and Beyond

    Some cybersecurity experts expect financial damages from cybercrime to reach $6 trillion by the end of this year. Industry studies show that cyberattacks are among the fastest-growing crimes in the United States. Cyberattacks are absolutely on the rise. Based on everything we know and every single analyst we have spoken with, there is no doubt that attacks are increasing, according to Robert McKay, senior vice president, risk solutions at Neustar. “Cybersecurity experts predict that in 2021 there will be a cyberattack incident every 11 seconds. This is nearly twice what it was in 2019 (every 19 seconds), and four times the rate five years ago (every 40 seconds in 2016),” he…

  • Did You know

    10 Amazing Little Known Facts About Technology

    Human being has done wonders with the progress of technology in the last century. Technology has put spectacular tools and resources in our hands to make our lives ever so convenient. New findings in the technical field are so frequent that it has become hard for many to catch up with the pace of inventions. As fascinating as these technical wonders seem today, the stories behind them are even more interesting. Here are ten such amazing little known facts about the technology we all use almost every day. 1. QWERTY keyboard was designed to slow down the typing speed People boast about their writing speed on a typewriter or keyboard.…

  • Tech News

    Learn C++ Programming

    C++ is a powerful general-purpose programming language. It can be used to develop operating systems, browsers, games, and so on. C++ supports different ways of programming like procedural, object-oriented, functional, and so on. This makes C++ powerful as well as flexible. My C++ programming tutorial will guide you to learn C++ programming one step at a time. About C++ Programming Multi-paradigm Language – C++ supports at least seven different styles of programming. Developers can choose any of the styles. General Purpose Language – You can use C++ to develop games, desktop apps, operating systems, and so on. Speed – Like C programming, the performance of optimized C++ code is exceptional. Object-oriented – C++ allows…

  • Entrepreneur Story,  Money

    HOW TO START A DROPSHIPPING BUSINESS IN 2021

    Starting a dropshipping business is a great first step into entrepreneurship. You’ll be able to sell products to customers, set your own product prices, and market your very own brand. You don’t even need to pay for inventory until it’s sold to an actual customer. If you’re willing to put in the work, you can build a successful brand. And if you’re still on the fence about starting your online business, maybe it will help to know that ecommerce sales amounted to nearly 3.5 trillion dollars worldwide in 2019. So, if global stats on ecommerce are any indication, starting an online business is an increasingly lucrative option right now.  In this article, you’ll learn…

  • Money

    6 Reasons Why Blogging Is Important to Your Brand

    As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always receive is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is an online entrepreneurship or a local business, you should still have a blog. Here are 6 reasons why your business needs a blog: 1. A blog can maintain your marketing strategy and structure your relevant…

  • Money

    How to Make Money with a Blog for Beginners (Complete Guide)

    Is it really possible for a beginner to make money with a blog? Can you make a living out of blogging or is it just another myth? The answer to both questions is ‘Yes’. Blogging for money is not a theoretical concept but it’s a reality. Anyone with some basic knowledge of blogging, SEO, and a general idea on how the Internet works can start a blogging business and make money. How Bloggers Earn Money – An introduction for Beginners The blog you are reading now is a real-life example of a money-making blog. The purpose of this guide is to help you understand how to make money blogging by avoiding mistakes…